Darese King is a seasoned wellness professional and creative entrepreneur with over a decade of nursing experience and a Master’s degree in Public Health. Throughout her career, she has been dedicated to care, wellness, and creating spaces where women feel seen, supported, and soft.

As founder of The Design Boss, a luxury fashion brand known for custom, high-glamour gowns, Darese established a reputation for excellence, originality, and elevated taste. With BFF’s, she channels that same commitment to beauty and intention into cannabis—crafting a brand that empowers consumers to indulge in healing and pleasure without guilt or compromise.

BFF’s reflects Darese’s lived experience: bold, elegant, health-conscious, and designed for those who crave softness and sophistication without sacrificing quality.